Unnamed Automotive Podcast
Cars, trucks, and a weird sense of humor.
Displaying 1 Episode of Unnamed Automotive Podcast with the tag “m760li”.
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Episode 56: 2018 BMW M550i xDrive, 2018 BMW M760Li, M-A-R-K-E-T-I-N-G
January 24th, 2018 | 50 mins 55 secs
bmw, m, m550i, m760li, marketing, v12
Benjamin and Sami talk about two 'lowercase' M cars - the M550I and the BMW M760Li, which Benjamin probably calls the 'iL' about one hundred times during this episode. The pair dive deep into the marketing magic that makes M cars not really but also sort of M cars, and whether that's good or bad for BMW.